UK's leading SMS Text Marketing provider
iTAGG is a leading UK platform provider for SMS text marketing services. Our ready-made solutions have been used by 10,000+ businesses, agencies & developers over the past 10 years. We've worked for top politicians, big marketing agencies, government body's and many small and large UK businesses. When it comes to SMS, iTAGG is a leader.

iTAGG has names, locations & mobile numbers of your ideal new customers
iTAGG has access to a consumer data pool of over 6 million UK people, all available and opted-in to receive your SMS mobile marketing message. We work with you to select a group that closely match the profile of your ideal customers. We then manage and carry out a full SMS Marketing campaign to these people on your behalf. You just have to sit back and wait for the new leads to come in.

The leads will be instant due to the immediate nature of SMS. Did you know that 97.5% of UK consumers open a text within 5 seconds. With our simple response mechanism, people can reply straight away and you'll receive an instant email with their mobile number, full name & address.

Or we can help text your existing database to bring in new/repeat business
If you have a database of your existing customers or new leads, then let iTAGG help you drive new business by sending timely and targeted text messages. Just tell us the message or offer you want to get across, send us your list of mobile numbers (which remain fully confidential and are never used for any other purpose) and we'll do the rest. Just wait for the new or repeat business to role in.

Only iTAGG offers a complete UK-wide targeted text marketing service
• Describe your ideal customers to us, or those of your clients if you're an agency

• We check millions of named, profiled & geo-located UK consumers

• We send a promotional text to people from our databases that fit the required profile

• You or your clients receive hot leads & new business. See positive responses in 10 minutes

• Data of every person we target is opted-in and supplied by Direct Marketing Association members

• Full SMS-reply, STOP-handling, web-link & tracking mechanisms included

• Full reporting including names, addresses/postcodes & mobile numbers of everyone who responds

• Optionally we can target a promotional or marketing text at your own database of mobile numbers

Fast, cost-effective way to target your ideal customers with incredible accuracy
Our 6 million UK consumers are made up of online purchasers & registrations, Insurance & Finance Enquirers, Directors at Home, Investors, Electoral Roll, Census and call centre records. Telephone & online surveys from 50 further data contributors add detailed selectivity to the database, making data selection & targeting very precise.

Geo-demographic and socio economic overlays provide the ability to select consumers by 85 financial and investment profiles - from the wealthiest high flyers and landed gentry to the sub-prime and high credit risk households. We can target people by their home address & location, personal data, occupation, travel and motor preferences, hobbies & interests, finance and home criteria.

We're compliant & respect the people we target
The compliance policies of all data contributors ensure that every record strictly complies with The DMA (The Direct Marketing Association) code of practice and The EU Electronic Communications Act. The opt-in is collected through each contributor's sign up process at the point of sign up, usually by a tick box, and all have been fully verified and are fully compliant. All data excludes MPS and TPS registered records.

Individual records are rotated on a usage basis by number of uses and the type of offers sent to ensure they remain active responders. This results in lower opt-out rates and higher response rates. Data is maintained by the contributors on a 0-12 month cycle of adding fresh records, verifying existing records and removing records that are no longer valid. Included within this process are new data feeds, The Electoral Roll, goneaway suppressions, PAF, MPS, TPS, The Mortality File, online/offline surveys & transactional data updates.

SMS Text Marketing works
• 97.5% of UK consumers open a text within 5 seconds

• Direct Marketing Association study - 58% of consumers happy to receive well-targeted SMS ads

• 64% of UK consumers tempted by 2-for-1/money-off vouchers & discount codes

• 72% of UK consumers pass offers to friends/family - free and easy to do with text messages

• DMA report shows that just 5% of UK consumers have a resistence to receiving offers by mobile

• preference for mobile offers growing. 1 in 5 consumers want discounts/vouchers to their handset

• SMS not sexy "app", but most popular app on mobiles. UK users send average 1,700 texts/year

• SMS is fastest way to reach large targeted group at specific time. People carry mobiles everywhere

• SMS upto 160 characters allows recipients to easily "get" your message, increasing response rates

• delivery receipts show who received the texts - we report fully on this to you

• "reply YES for more info" call-to-action extremely effective and easy to use

• receive instant email notification of responses in seconds, to follow up with further text or call

• receive full name & postal address of everyone who responds positively requiring further info

• iTAGG provides/adheres to full opt-out mechanism - recipients can reply to messages with STOP

Data counts

AVAILABLE RECORDS FOR SMS CAMPAIGNS
Individuals	6,034,111
Households	3,829,217
GEOGRAPHIC
we can search by: town, county, postcode, postcode area, postcode district, postcode sector, economic region, drive times, radius distance.
PERSONAL
Age/DOB	6,034,111
Charitable interests	55,739
Charity Donors by charity type	297,668
Employment status	1,041,783
Income	1,887,317
Marital status	731,554
Mobile phone network	6,034,111
Mobile phone renewal date	3,845
Sexuality	48,600
OCCUPATION
Captains of industry	12,150
Directors at home	441,000
Entrepreneurs	46,650
Foreign national executives	21,150
Landed gentry	8,700
Landlords	6,188
Medical professionals	24,493
Millionaires	36,207
Occupations	1,543,467
Young professionals	38,250
TRAVEL
Business flyers	42,450
Foreign travel	141,983
Holiday destination visited	315,302
Holiday type	265,537
UK commuters	6,750
MOTOR
Car make by purchase date	870,337
Car model by purchase date	871,046
Car ownership	96,338
Luxury car owners	16,800
Motorbike	79,436
FINANCE
Affluent professionals	85,950
CCJ's	38,140
Credit cards by type	426,239
Finance and investments	430,384
High disposable income	29,100
High-risk investors	6,900
Income	576,446
Investments	351,282
Loan amounts	207,983
Loan purpose	10,836
Low-risk investors	347,100
Lump sum investors	52,200
Mail order buyers	321,784
Online buyers	291,538
Speculators	5,850
Wealthy females	16,050
HOME
Children by number & age	237,633
Council Tax Band	3,531,633
Insurance type by renewal date	1,026,340
House value	2,780,890
Internet provider	323,957
Landline provider	595,432
Listed building owners	27,679
Mortgaged	220,364
Number of bedrooms	220,364
Pet insurance by renewal month	5,193
Property purchase price	230,888
Type of construction	10,775
Head of household	2,625,000
HOBBIES AND INTERESTS
Angling	67,220
Antiques and collectables	29,628
Book collecting and reading	149,184
Books and magazines	85,238
Borrowing	1,800
Cars and vehicles	53,139
Charity/ Voluntary work	13,581
Cinema	80,686
Competitions and Gambling	10,265
Cookery	24,104
Current affairs	271,289
Daily paper by title	207,710
Dating and relationships	4,481
Dining out	209,385
DIY	203,917
Environmental wildlife	52,905
Exercise/ Sports	57,381
Fashion and clothing	110,123
Fine art	25,875
Food and drink	82,912
Football	27,638
Foreign travel	122,625
Fun and trivia	11,430
Further education & evening classes	32,404
Gambling	86,249
Gardening	280,929
Golf	46,112
Gourmet foods, cooking & entertaining	100,927
Grandchildren	92,779
Health & fitness	15,872
Health conscious	45,227
Healthy eating	168,127
Hiking and hill walking	92,546
Holidays and travel	23,018
Home and family	26,060
Home entertainment systems	144,962
Horse racing gamblers *NEW*	10,800
Internet	102,638
Internet & technology	30,218
Investing	195,000
Music	72,971
National Trust	51,384
Newspaper readership	261,080
Online banking	1,348
Organic foods	75,862
Personal computing	112,800
Pets	51,924
Photography	61,809
Physical exercise & gym	56,381
Playing golf	17,140
Playing lotteries	43,288
Purchasing methods	367,550
Puzzles and crosswords	122,477
Reading books	97,388
Records/ Tapes/ CDs	47,136
Schools and education	14,128
Self-improvement/ Education	27,638
Sex and loving	4,396
Shopping	203,106
Skiing	13,868
Small business	165,640
Social clubs and bingo	15,978
Sports	17,717
Stamp collecting	18,212
Stocks and shares	38,043
Sunday paper by title	204,005
Telecoms and mobiles	4,405
Theatre and arts	85,468
TV, films and theatre	231,429
Vegetarian products	17,728
Vitamins and minerals	41,434
Wildlife and nature	52,100
Wine	62,478

Prices
SMS Text Marketing is a very cost-effective way to reach new customers. iTAGG provides a single cost-per-record to cover the entire campaign, including the number rental, the SMS send as well as all reporting and your very own account manager.

If you have your own list of numbers and would like a quote for SMS delivery only (but including a fully managed campaign, all reporting and management time) then please call.

    • 10,000 records at £140 per thousand

    • 20,000 records at £130 per thousand

    • 50,000 records at £100 per thousand

    • 100,000 records at £90 per thousand

    • 250,000 records at £80 per thousand

Client may pre-purchase larger blocks at the better rates and then use the records within an agreed timeframe for multiple smaller campaigns. Please add VAT to all prices shown.

Please call to discuss your specific requirements and budget.